Clean Energy Hour
Electric cars aren't that electric because fossil-fuel power plants generate most of their electricity.
Then, we found out each city has certain hours when clean energy gets supplied to its power grid. For example, Texas is windy between 4 am and 9 am. And that's when Texan wind farms generate clean energy and supply it to the charging stations.
Based on that insight, we've developed a navigation system that helps you find the nearest charging stations with clean energy.
Client
Volvo
Role
Concept, Art Direction
Recognition
Cannes Future Lions
Winner